Goal setting should be an integral part of modern life- we are all busy, have a lot to manage, and it is hard to balance everything without a well-laid plan. The problem is, most of us fall short of our goals because we don't create a clearly defined SMART plan.
In the summer of 2012 I called up Tony Zappia to see if he wanted to work on a fitness app that I had an inkling of an idea for. Since that day over four years ago, TOVI has undergone numerous changes. We have built a team, created numerous product versions, opened offices, raised money and signed customers. What remains the same is our primary objective – to use digital technology to help people improve their health and wellness.