2016 In Review: Exciting Times At TOVI

In the summer of 2012 I called up Tony Zappia to see if he wanted to work on a fitness app that I had an inkling of an idea for. Since that day over four years ago, TOVI has undergone numerous changes. We have built a team, created numerous product versions, opened offices, raised money and signed customers. What remains the same is our primary objective – to use digital technology to help people improve their health and wellness.

We are looking forward to an exciting 2017. But first, I would like to look back on TOVI’s incredible year of growth. 

At the beginning of 2016, we were a team of four. Now we are starting 2017 with a team of 20 people providing world-class expertise in diverse areas including software development, machine learning, user experience, nutrition science, kinesiology, psychology, marketing and more. With this team in place, we are positioned to create a product that will truly make a difference in people’s lives.


We had our development team from Ottawa, Canada come visit us in San Diego! 

2016 was full of product milestones as well. In February, we launched version 1.0 with select customers and, in November, we introduced version 1.1.

TOVI’s 1.1 app helps employees exercise more, eat better, and stress less by providing each person with a personalized program that integrates expert articles and videos with activity tracking and support from health experts. TOVI helps employees identify unique challenges, set goals, track their progress, and make lasting gains.


The TOVI app has undergone a huge facelift in 2016.

To support this team growth and product evolution, we have raised $2.5 million dollars in seed investment. We value our partnership with our investors, who are as committed as we are to become a leader in the workplace wellness industry.

Our San Diego team moved into a beautiful new office in La Jolla Village, which is a short walk to the ocean and is conveniently located near excellent restaurants. 


The office is quite the upgrade if you know where we used to work. 

Our Ottawa team also moved into a new office right in the heart of the Byward market. Tony, CTO, has spent many long nights moon lighting as a contractor and builder. These are the things you do when in start-up mode.


A few of our developers working away in the new Ottawa office. 

What is to come in 2017? With new product launches and a growing customer base, we are poised to have a great year. One thing I know for sure is that our team will continue to work hard towards our mission of helping everyone become healthier. 

Cheers to a great year and an even better 2017!


Topics: Holidays, TOVI

Joel D'Eon

Written by Joel D'Eon

Joel is a co-founder and the CEO of TOVIFIT. He is a triathlete and adventurer.